
Rosa Martinez
Bridging innovation and emotion in Live Entertainment
connecting global audiences to unforgettable experiences
through technology, creativity & operational excellence.
20+ years leading multilingual, cross-functional teams
across London, Barcelona & Madrid.
MULTI CHANNEL BRAND PARTNERSHIPS- 2010 and 2011


Multi channel partnerships to accelerate event ticket sales and raise brand awareness for Eventim. They all share similar characteristics
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On pack and in-store channel advertising of the promotion
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Outdoor amplification using 500 billboards in the UK
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Online / mobile phone execution via magic moments winning mechanism
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Capri-Sun campaign marked the first time a brand used ticket vouchers as a prize in the UK
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Ribena was very a complex campaign using a collective prize fund instead of vouchers




