Rosa Martinez
20+ years experience in
Music and Live Events
Sales | Operations | Marketing | International
Hello, my name is Rosa.
I help event organizers design personalized ticket sales strategies for festivals, concerts, exhibitions, sporting events, fairs, and conferences. I work with innovative marketing solutions such as TagMix.
I also represent extraordinary Film & TV composers and advise music companies on non-generative AI uses.
If you'd like to share the journey, let's connect! I'm currently based in Barcelona.
rosa.backbeat@gmail.com +34 652 44 78 28
What people say about me
Jen Hanke
Warner Music US
Rosa’s enthusiastic approach to great service steered our team through a complex transition when Utopia acquired a vendor of ours. Her professionalism led us into a productive and meaningful relationship with the company, and her thorough knowledge of the music industry was much appreciated. Rosa is a great communicator, a goal-oriented team player, and a self-starter. Her personable and nurturing demeanor will make any client feel important - you just know you’re in good hands. She is undoubtedly a great asset to any company she’s a part of!
Rosa has an incredible reputation across the music industry and recently helped with the foundation of our Music Supervision Services, amongst leading commercial and operations for Utopia in Spain. Her extensive contacts and know how within Spain and South America helped us across the whole business.
Roberto Neri
CEO Believe Publishing
ex-COO Utopia Music
Chairman MPA
Edu Duque
Product Director Utopia Music
Ex- Google
Rosa is a remarkable business leader with very unique and versatile skills and background in the music industry. Her passion is inspirational, she always puts her whole heart into the project she is working on and has an immense amount of energy and enthusiasm for what she does. She has a great eye for details and customer centric approach to identify opportunities and quickly move projects forward. She cares deeply about people, creating an open and supportive environment for anyone she works with. Her leadership style is motivational and supportive. It’s been such a great pleasure to work with Rosa and I’d be pleased to partner with her again the future. I look forward to seeing her continued success in the music industry.
Rosa was instrumental in helping to develop the Caffe Nero music programme and set up our in store promotion and ticketing services for our sponsored musicians. Her understanding of music and music marketing is excellent and her creativity really helped to raise our music profile.
Paul Ettinger
Music, Coffee, Tech & Food entrepreneur
Partner of Caffè Nero
Rosa Martinez is an inspirational woman in the entertainment industry! a vivacious talent with a tenacious passion for success and a proven track record of achievements. A proactive leader who is a creative & versatile visionary in all areas of the music industry. Rosa is highly trustworthy with confidential information when managing talent / celebrities. An asset to any project/business, being results driven with an enthusiastic work ethic that is an inspiration to all.
Pia Squillino
Business Executive
to Mick Jagger
Rosa has a great understanding of digital communications and knows how to drive revenue in an online enviroment. She also has a very positive, results-focused and energetic attitude which makes it a pleasure to work with her.
Johan Kristiansson
Ex CMO, Livenation Sweden
Rosa's love of music, her understanding of the music industry and her tenacity in seeing projects was (if you'll forgive the pun) instrumental in the success of a TV campaign that ran across Europe. She sourced tracks, recommended a re-record by an emerging artist, helped negotiate the deal and was ever efficient and helpful. A big talent.
Don Bowen
Creative Director
Leo Burnett
I worked with Rosa on a number of projects when she was at Music by Design. The two commercials we did for Oxfam stand out in particular. At all times she was highly professional, very knowledgeable and passionate about her music. Put simply, she was a joy to work with.
Arthur Parshotam
Executive Creative Director
Ogilvy
If you want a sensible, cogent, intelligent and enthusiastic perspective on the music industry, where it is going and the effect it has on brands/commmunications then Rosa is the person to speak to.